The New York Times Is Betting Big on Games with Zorse, a New Puzzle Game
The New York Times is expanding its successful gaming section with Zorse, a new game currently in beta testing. According to a report in Semafor, Zorse is a phrase-guessing game where each puzzle combines two phrases, much like a Zorse — a zebra horse.
Gaming is a Boon for the New York Times
Gaming has been a surprising success for the storied newspaper. In a way, the New York Times has become a gaming company. As of December 2023, users spent more time on the NYT Games app than on its news app. The paper’s seven-figure acquisition of Wordle was a smart move.
Zorse: A New Puzzle Game
Zorse is a phrase-guessing game that’s sure to appeal to fans of word puzzles. Each puzzle is a mashup of two phrases, creating a unique challenge for players.
What to Expect from Zorse
Here are some things to expect from Zorse:
- A new and challenging word puzzle experience
- A fun way to test your knowledge of common phrases
- A chance to expand your vocabulary and improve your word skills
With its success in gaming, the New York Times is proving that it can adapt to new trends and find success in unexpected places. Zorse is a testament to the company’s commitment to innovation and its willingness to experiment with new formats. It will be interesting to see how Zorse performs and what other games the New York Times will develop in the future.