Sega’s Rock & Roll Comeback: Classic Games Return

Sega’s Rock & Roll Comeback: Classic Games Return

Sega’s new president, Shuji Utsumi, is spearheading a revival of classic franchises. Utsumi, a veteran of Sony and Disney, returned to Sega in 2019, aiming to shift the company from a defensive, cost-cutting approach to one embracing growth and leveraging its vast IP library.

A Strategic Shift

Utsumi’s strategy centers on three pillars: Sonic, Yakuza/Like a Dragon, and Persona, while simultaneously reviving dormant franchises. He likens Sega’s past to rock & roll, contrasting it with Nintendo’s pop music approach. The goal is to recapture that edgy energy and unique style.

At The Game Awards 2023, Sega announced the return of Jet Set Radio, Shinobi, Golden Axe, Streets of Rage, and Crazy Taxi, signaling a significant change in direction. This year’s Game Awards saw further announcements, including new Virtua Fighter and Sonic Racing titles.

Global Appeal, Japanese Roots

Utsumi emphasizes a global approach while respecting the unique cultures of Sega’s Japanese and European studios. He cites the Yakuza series as a prime example, aiming for simultaneous global releases and ensuring western accessibility while maintaining its Japanese authenticity.

Sonic’s Resurgence

Utsumi acknowledges past inconsistencies in Sonic game quality, stating that the focus now is on higher quality, with Sonic Frontiers and the upcoming Sonic Superstars aiming for a better outcome. The transmedia approach, connecting games and movies, is also a key element of Sega’s strategy.

Utsumi’s bold moves are designed to not only revitalize Sega’s classic franchises but also solidify the company’s position as a major player in the gaming