Heineken’s Cool Controller: Non-Alcoholic Beer Delivery

Heineken’s Cool Down Controller: Game Over for Stress?

Heineken is taking refreshment to the next level with its innovative Cool Down Controller, unveiled at CCXP24 in Brazil. This isn’t your average gamepad; it’s designed to detect intense gaming moments and deliver a much-needed cool-down.

How it Works

Developed in partnership with LePub Sao Paulo and Milan, and leveraging technology from LeGarage, the controller uses advanced sensors to monitor button presses and movement intensity. When the pressure is on (literally!), the controller’s light changes from green to red, triggering a delivery of Heineken 0.0 to the entire team.

Felipe Cury, CCO at LePub Sao Paulo, explained, “Our goal was to offer a fun and sociable solution that lightens the mood, bringing the excitement back to the forefront and giving everyone a reason to pause, reconnect, and dive back into the game together.”

The Future of Refreshment?

While the specifics of the delivery system remain under wraps, Heineken plans to showcase the Cool Down Controller in future activations. Although you can’t buy this unique controller just yet, there are some great deals on DualSense PS5 and Xbox Elite Series 2 controllers currently available.

This innovative device highlights Heineken’s commitment to enhancing gaming experiences and adding a unique twist to the world of esports and casual gaming.