China’s Esports Industry Booms: Revenue Up After Two-Year Slump

China’s Esports Industry Makes a Comeback

China’s esports sector is experiencing a significant resurgence, overcoming a two-year revenue decline. This growth is fueled by a larger user base, increased international influence, and supportive government policies.

Key Factors Driving Growth

In the first half of the year, China maintained its position as the world’s largest esports market by user base, boasting approximately 490 million users. Revenue reached 12.02 billion yuan, marking a year-on-year increase. Game livestreaming was the primary driver, contributing almost 80 percent of the total revenue.

Government Support and International Collaboration

Government initiatives at both national and local levels are fostering growth. Cities like Shenzhen offer substantial rewards for game development and competitions. China is also actively collaborating internationally, establishing new esports standards and expanding its global reach.

Expanding Global Influence

Esports is now an official profession in China, leading to university programs and training initiatives. The country’s esports events attract millions of viewers globally, with significant popularity in Southeast Asia, and China is actively expanding into new markets in Europe, North Africa, and South Asia.

Recognition and Future Outlook

The inclusion of esports as an official medal event at the 19th Asian Games underscores its growing recognition. Industry leaders express optimism for continued growth and collaboration, focusing on international communication, talent development, and industry standardization.