Black Myth Wukong Influencer Coverage Restrictions Raise Concerns
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Black Myth Wukong Influencer Coverage Restrictions Raise Concerns
Black Myth: Wukong Sparks Controversy with Leaked Influencer Guidelines
The launch of Black Myth: Wukong has been marred by controversy after a leaked document revealed the game’s marketing team has requested influencers to avoid discussing “politics”, “feminist propaganda”, and references to Covid-19 in their coverage.
Leaked Document Reveals Strict Guidelines
The leaked document, sent to influencers and streamers ahead of the game’s launch, outlines a list of “do’s and don’ts” for coverage. While the “do’s” section simply advises influencers to “enjoy the game”, the “don’ts” section includes several contentious points.
Forbidden Topics
The guidelines specifically prohibit influencers from discussing the following topics:
The document’s validity has been confirmed by multiple sources, including Forbes reporter Paul Tassi. The guidelines have sparked controversy, with many questioning the game’s developer, Game Science, and its attempts to control the narrative around Black Myth: Wukong.
The game’s release is set for August 20th on PS5 and PC, with no news on the delayed Xbox Series X/S release.
