Snoop Dogg’s Fortnite Concert: Metaverse Music’s Future

Snoop Dogg brought his signature style to a Fortnite concert, blending a real-world Times Square performance with an in-game event. This wasn’t just a one-off; it’s part of Fortnite‘s plan to deeply integrate music into the metaverse.

A Deeper Dive into Metaverse Music

Snoop Dogg highlighted the unique partnership, emphasizing Fortnite‘s commitment to featuring artists fully within the game, unlike other games that only use single songs without artist representation.

Fortnite‘s Chapter 2 Remix season takes this further, with weekly changes themed around different artists. Snoop Dogg kicks off the season, featuring in-game companions, themed locations, and radio tracks. The Fortnite Festival rhythm game also showcases Snoop Dogg as a headlining act, offering themed items and emotes.

Future artists include Eminem, Ice Spice, and Juice WRLD, with even more immersive elements planned, such as a gun that “spits” Eminem lyrics.

Fortnite’s Musical Evolution

Two key moments shaped Fortnite‘s musical direction: Travis Scott’s record-breaking virtual concert and the launch of Fortnite Festival. The latter provides a regular platform for musical collaborations, unlike previous one-off events.

Snoop Dogg’s son, Cordell Broadus, played a significant role in bringing Snoop Dogg to Fortnite, inspired by previous collaborations like the Wu-Tang Clan integration. The aim is to create a competitive advantage, potentially surpassing even Travis Scott’s impact.

Beyond Big Names

Fortnite isn’t just focusing on major artists. The integration of music extends to emotes, radio stations, and individual tracks within Festival, aiming to support a wider range of musicians.

While past experiments like a virtual tour haven’t all succeeded, Fortnite‘s continued push into new areas like