SNK’s Revival: Bringing Back the Golden Age

SNK’s Revival: Bringing Back the Golden Age

SNK, a Japanese game company with a rich heritage in fighting games like King of Fighters, is making a comeback under the leadership of CEO Kenji Matsubara. Three years ago, Matsubara joined SNK, and with the support of the company’s new owners, the Saudi-based Misk Foundation, he has been working to bring back the golden age of SNK.

A New Era for SNK

Matsubara’s mission is to grow the company while maintaining its culture. He has been able to increase the company’s workforce from 200 to 600 people and has set up new studios in Tokyo and China. Matsubara is not in a rush to grow the company too quickly, but rather wants to make a significant impact on SNK’s future. He believes that it’s essential to grow while maintaining the company’s culture.

Bringing Back Classic Titles

One way SNK is bringing back its golden age is by reviving classic titles like Fatal Fury, which has not had a new installment in 26 years. The company is also working on new titles and genres, such as action games, to appeal to a broader audience. Matsubara believes that esports is a significant pillar for the company and is working to bring more titles to esports and create a bigger event for esports and the game industry.

Key Takeaways:

A Bright Future Ahead

Matsubara’s vision for SNK’s future is to become one of the top entertainment companies in 10 years. He wants to achieve this goal by increasing the company’s pipeline of titles, creating new IP, and becoming more global. With the support of the Misk Foundation and the company’s new partnerships, such as the one with Cristiano Ronaldo, SNK is well on its way to bringing back its golden age.